Market entry


Entering new markets, whether geographic, therapeutical, or technical, provide opportunities for healthy growth but is also correlated with risks. Knowledge and well-grounded insights about the new market area is a key to success and provide the foundation for a thorough market entry strategy and consequently execution and hence market penetration. 

The market entry strategy secures direction for the full team or organization, providing milestones for growth and minimizing the risks involved with entering a new or unknown market. The implementation of the market entry strategy comes in different shapes and forms, so the tactical plan and flawless execution are as important. 

If you are an international company that wants to invest or expand in the Nordics, PharmaRelations can become your partner for an efficient entry and fast uptake. We have the network and in-depth knowledge of all the Nordic countries, the life science area as a whole, and all the different functions and expert areas needed for an efficient market entry within the Nordics. 


Medical affairs, Regulatory , Quality, Pharmacovigilance, Marketing & sales, Clinical operations, Medical, Transformation, Market entry, Omnichannel.


We are a partner in all phases of a market entry; from initial thought partnership to broad market analyses, defining a market entry strategy as well as implementation, including setting up a local organization or securing efficient implementation of defined strategies and tactics to reach your market objectives. 


Market evaluation & insight generation

  • Regulatory evaluation and analysis 
  • Clinical evaluation and analysis 
  • Market access evaluation and analysis 
  • Market evaluation and strategy

Market entry strategy

  • Potential pathways for entry to one or all Nordic markets 
  • Strategic direction and plan for entering the Nordic market 
  • Milestones and pain points 
  • Recommendations


  • Taking responsibility for one or several areas of the implementation 
  • Establish organization 
  • Recruitment & Consultants 
  • Upskilling 
  • Tailormade solutions



  • Strategic and tactical advice & thought partnership 
  • Commercial excellence 
  • Launch excellence, MA excellence 
  • Education and upskilling

Rebecka Grund

Head of Business transformation

Contact Rebecka